alexandria karate dojo photo

FREE Advice | Alexandria Karate Dojo

On January 1, 2010, I decided it was time to finally set up a homepage, and I did! I was transitioning from teaching at another Shidokan school in Maryland and I did not have my own school to teach at so I just thought it would be good to have a homepage with my name, Roberto, and the name of the style of Karate I practice, Shidokan. Ha! was born! I was finally on the internet! Now to get a school again.

Save Your Wrists! Avoid punching with your hands aligned like this.

Only later would I learn of the unnecessary SEO (Search Engine Optimization: think Google) inefficiencies that name would bring.

Then I registered as Okinawan Karate of Alexandria. Yep, that was the homepage: Unnecessarily long. No one could remember it. SE)

We also had names and homepages like Karate Saves Lives (while teaching in Burke), Virginia Okinawan Karate, Virginia Okinawan Karate Dojo, Virginia Dojo.  My dojo names would change regularly, like the weather. For local SEO purposes, these names really didn’t help much and didn’t drive traffic.

I recently settled on Alexandria Karate Dojo as the school name because it specifies what we do. Plus it makes great sense for natural SEO searches. I purchased this URL a few years ago but didn’t do much with it: I also purchased,, and a few others.

So most people in the area search for Alexandria Karate, Karate Class, or Karate Dojo.  So just the URL addresses most of those terms.

However, as you see from this blog we continue to use Virginia Okinawan Karate Dojo and Virginia Dojo. Are you confused? Me, too! Just come to class and we’ll call it: Watashi-tachi no Mono 私たちのもの, Our Thing. Unser Dinge, Cosa Nuestra, or Cosa Nostra. Wait! No, we will call it something else!

So if you are starting a business or a karate dojo, think about what search terms people will use to find you. Then purchase your URL based on that.

You are Welcome for this Free Advice!


Kiyoshi, 8th Dan, Virginia Dojo


Roberto is an 8th Dan, Kyoshi, awarded by Grand Master Seikichi Iha, 10th Dan, Beikoku Shidokan Shorin Ryu. Roberto began his martial arts journey in 1969 and started training with Sensei Iha in 1979.  He continues to train with Sensei Iha and is now one of Iha’s senior students.

Roberto focuses on proven-effective adult-focused self defense karate at the Virginia Dojo in Alexandria VA. Many call the Virginia Okinawan Karate Dojo the Martial Arts Grad School because Roberto teaches proven effective often brutal, pressure points, joint locks, and grappling applications that Sensei Iha taught him during 40+ years of instruction. While the applications may be brutal we ensure classes are both safe and fun.  See examples of traditional Kata, Kumite, & Bunkai here.

Roberto is a member of the Mid-West Beikoku Shidokan Karate Black Belt Promotion Board and the National Black Belt Promotion Board. Among his numerous awards are:

“Best Martial Arts Teachers in Alexandria” 2020:

“Best Martial Arts Teacher in Washington, DC” in 2017;

“Best Martial Arts in Washington, DC” 2018;

“Best Martial Arts in Alexandria” 2019; and “Best of” in 2018 and 2019

Virginia Dojo, 6416 Grovedale Dr., #302-B, Alexandria, VA 22310